consulting
the technical work that belongs to nobody
Every company has a list of jobs that sit between marketing and engineering. Marketing cannot do them and engineering will not prioritise them, so they quietly rot. This is where I pick those up.
what this usually looks like
analytics and attribution
GA4, Search Console, server-side tracking, and working out which signups organic search is genuinely responsible for.
integrations and automation
Wiring your CRM, billing, docs and marketing tools together so nobody is copying rows between spreadsheets.
performance
Core Web Vitals, bundle size, caching, image handling — on marketing pages and in the app.
migrations
Moving platforms, domains or CMSs without losing the rankings you spent years earning.
a second opinion
A proposal from an agency you want checked, a strategy you are unsure about, or a hire you are trying to scope.
the unnamed thing
The job that has been on the list for eight months because it belongs to neither marketing nor engineering.
how to buy it
Either a fixed-price piece of work when the job has a clear edge to it, or a block of days you use as you need when it does not. I would rather scope something small and finish it than sell you a retainer for work neither of us has defined yet.
If a job turns out to be bigger than it looked, you hear that before I start, not in an invoice afterwards.
not sure which of these you need?
Describe the problem in a couple of sentences and I will tell you whether it is a small fix, a real project, or something you should not be paying anyone to do.